Launching a concert series from the ground up.
SMR Concert Series was created to bring major live music to Stevenage over the May Bank Holiday weekend, attracting nationally recognised artists and thousands of music fans across three nights.
The challenge was creating a distinctive identity that could work across every customer touchpoint, from ticket sales and social media to large-format event graphics, sponsorship and on-site branding.
Signal developed the complete brand identity, including the logo, colour palette, typography, photographic treatments and visual style, creating a cohesive brand system that could be applied consistently across every customer touchpoint.
A distinctive system of translucent colour overlays allowed photography to remain visible beneath the graphics, giving the concert series a bold, energetic and instantly recognisable visual style.
The identity was rolled out across the website, social media, advertising, billboards, railway station posters, stadium signage, LED screens, programmes, wristbands, merchandise and promotional materials. It was designed as a flexible system that could adapt to changing artists, sponsors and future events while remaining immediately recognisable.
Client testimonial:
It’s banging. We keep coming back for more.
