Master Abrasives had grown to include multiple specialist divisions, each with its own website alongside a standalone online shop.
As the business evolved, managing content across multiple websites became increasingly time-consuming for the marketing team, while customers had to navigate between separate platforms.
Signal worked with Master Abrasives to rethink the website structure and create a more connected digital experience.
The result was a central group website acting as a gateway to each specialist division, while retaining the standalone e-commerce shop. Each division has its own colour-coded section and dedicated content, with shared information managed centrally through a bespoke CMS.
Signal planned the information architecture, designed and developed the website, and created the bespoke CMS, giving the marketing team a faster, more efficient way to manage content while providing customers with a clearer online experience.
The platform continues to support the business as it grows, making it easier to manage content, add new sections and communicate through a single connected website.
Client testimonial:
Having worked with Signal for many years on various projects, the team has always offered a professional and efficient service with high-quality results. Their communication is always excellent and we can rely on them for expert advice and solutions. Signal’s services have been great value for money and we often get compliments on how professional our website looks, so we’re pleased with the outcome!
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