Sceptical, fascinated and ultimately convinced, that the YOYOYO project from Google DeepMind and PORTO ROCHA is (perhaps inevitably) reinforcing the way I now approach writing and design.
What stands out isn’t the AI. It’s the thinking.
Sketches become concepts > Concepts become options > Options become decisions.
The AI helps accelerate exploration, but creative judgment is still doing the heavy lifting.
That’s quite close to how I use AI myself. More and more often, I’ll use it to rapidly visualise and develop ideas from my own pencil sketches and notes, and within BreifWrite, my AI-assisted pre-brief tool designed to bring clarity before the creative work begins.
It speeds things up. But the quality of the outcome still depends on the quality of the thinking that went into it.
Worth a look: https://www.yoyoyo.ai
