The Industry & Educators Exchange was created to bring education and industry closer together through employer-led, real-world learning.
The challenge was communicating a complex idea in a way that educators, employers and stakeholders could quickly understand and get behind.
Signal worked closely with the team to simplify the concept, develop the strategic thinking around it and create a clearer way of explaining its purpose and potential.
The result was IndEX.
More than a name, IndEX became a framework for communicating the project. Even the styling of the name itself, always written with the EX capitalised, reinforced the idea of exchange at the heart of the initiative.
Signal developed the naming strategy, brand identity, logo, design guidelines, publications, books, website, user experience and supporting marketing materials, helping turn an ambitious concept into a clear and cohesive proposition.
The project continues to evolve through an AI-powered education and industry matching platform designed to help educators and employers build more meaningful connections and identify opportunities for collaboration.
Client testimonial:
Very skilled at problem-solving and offering effective implementation options. I would struggle to find four or five specialists to replace Signal as a single point of contact.
A clearer starting point
Before creating anything, we like to understand who you are, where you're heading and what makes you different.
BriefWrite is our AI-assisted pre-brief tool, designed to help you organise your thoughts, clarify your objectives and create a stronger brief before our first conversation. It takes around ten minutes to complete.
Prefer to talk directly? Get in touch.
