Modernising an established identity with care.
Sporting Targets is one of the UK’s leading clay shooting venues, offering corporate hospitality, competitions and events in a beautiful countryside setting.
The challenge was modernising an established identity while preserving the reputation and heritage the business had built over many years. Rather than starting again, Signal refined the existing logo into a cleaner, more distinctive and versatile identity.
The refreshed logo introduced a contemporary serif typeface, a subtle target device within the O, and a refined colour palette of rich navy blue and warm gold, creating a premium, timeless identity that reflects the quality of the venue.
The new brand was rolled out across brand guidelines, vehicle liveries, clothing, site signage, maps, stationery and marketing materials, creating a consistent experience across every customer touchpoint.
Working alongside our development partners, the refreshed branding was also carried through to a new website, ensuring a consistent customer experience both online and on-site.
Client testimonial:
Signal understood what made our brand special and improved it without losing its character.
