Broadway Gallery presents a changing programme of exhibitions and events throughout the year, each requiring promotional materials across print and digital channels.
The challenge was creating a flexible design system that could be used repeatedly while remaining consistent with the gallery’s evolving visual identity.
Signal worked closely with the gallery to develop a suite of reusable templates for exhibition posters, digital screens and social media. When the gallery’s branding was later refreshed, Signal adapted the entire system to work seamlessly with the updated identity, ensuring continuity without losing the flexibility the team relied on.
Signal designed a complete family of templates for A1, A3 and A4 posters, A5 leaflets, digital display screens, Instagram and other promotional materials. The templates were carefully designed to work with a wide variety of artwork, from paintings and sculpture to photography, while maintaining a consistent and refined gallery style.
They also enable the gallery to produce professional promotional materials quickly and cost-effectively, helping stretch budgets while maintaining a consistently high standard of communication.
As a long-term creative partner, Signal continues to provide ongoing design support, refining existing materials, adapting to new requirements and helping the gallery promote every exhibition with confidence.
Client testimonial:
What we value most is Keith’s willingness to collaborate. He takes our ideas, refines them and helps get them over the line.
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