I called the doctor today. The AI system was fine.
But within about 20 seconds, I wanted to speak to a human.
I was told recently that one of my marketing manager contacts has to log design feedback and amendments into a CRM system… Then has to wait for a written reply.
How does that work when you are trying to explain complex or subtle changes?
What happens when something is urgent, or a deadline is fast approaching, and you need rapid design for marketing managers?
When you call Signal Studio, you don’t get put through to an AI chat or account manager.
You get put through to me. A human.
Call me and tell me exactly what you need. We can discuss changes, amends and feedback together.
All the spoken information, and the unsaid stuff too, the pauses, the tone, the emphasis, go directly into my brain and come out as beautiful graphic, brand and website designs.
Human communication is best.
Audiences are looking for humanity. For a human touch.
The creativity of AI is questionable. It has not experienced life. It looks at what humans have already designed and regurgitates it. Usually quite badly.
If you want design that your audience understands, use a human.
