Creating a connected family of brands.
North Herts CVS supports charities, volunteers and community organisations across Hertfordshire through a wide range of community services.
As the organisation grew, its visual identity became a collection of unrelated logos. Signal developed a unified family of brands for North Herts CVS and its supporting services, before later creating the GoVolHerts identity to encourage volunteering across Hertfordshire.
Each identity was designed to work independently while clearly belonging to the same family. Simple brand guidelines help staff and volunteers use the logos confidently and consistently across everyday communications.
As part of Signal’s ongoing commitment to supporting charities and community organisations through its corporate social responsibility (CSR) programme, the project was delivered on a heavily discounted basis, helping maximise the organisation’s budget while creating a modern, recognisable family of brands now used across Hertfordshire.
Client testimonial:
We particularly value Signal’s commitment to supporting local charities, together with the practical advice, guidance and ongoing support provided throughout the project.
