Thinking

Creative Insights from Signal Studio.

Thinking is where Signal shares practical ideas, observations and lessons from over 25 years of helping organisations communicate more clearly, build recognisable brands and solve creative problems.

Get Out Of Your Head.

I’ve been doing some client research recently to better understand what customers value most about working with Signal.

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AI is flattening creative skills, but judgement remains the value.

Sceptical, fascinated and ultimately convinced, that the YOYOYO project from Google DeepMind and PORTO ROCHA is (perhaps inevitably) reinforcing the way I now approach writing and design.

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AI Is Making Personal Brands More Valuable, Not Less.

One person can now write, design, research, market, build and publish at a scale that would have required a team not so long ago.

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I notice the small brand details that some businesses are too busy to notice.

I’m slightly triggered by a lack of small brand details. It’s useful for my clients.

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Your vehicle fleet are moving billboards. Stop wasting them.

Vehicle livery design is not a checklist.

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BriefWrite: Designing clarity before the brief.

Most design projects don’t fail because of bad ideas.

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Designing Two Brands That Share the Same DNA.

Bridging the gap between Industry & Education.

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ChatGPT is My Sketchbook. Not My Press Release.

I use ChatGPT the same way I use a sketchbook.

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The advantages of humans.

I called the doctor today. The AI system was fine.

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Ain’t Nobody Got Time for That.

If you were designing your own house, you wouldn’t try to be the Architect.

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The Christmas Party That Wasn’t.

I genuinely tried to organise the office Christmas party this year for Signal Studio and our developers.

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That Oasis Reunion.

The Oasis reunion gigs got me thinking.

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Superstition, instinct and why good design for marketing is never a gamble.

I'll admit it. I am a little superstitious.

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BriefWrite A clearer starting point

Not sure where to begin?

Before creating anything, we like to understand who you are, where you're heading and what makes you different.
BriefWrite is our AI-assisted pre-brief tool, designed to help you organise your thoughts, clarify your objectives and create a stronger brief before our first conversation. It takes around ten minutes to complete.

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