North Herts Crusaders Rugby League Club wanted a modern identity that reflected the energy, ambition and community spirit of the club while creating a recognisable brand for players, supporters and sponsors.
The challenge was creating a logo that felt bold and distinctive while remaining simple enough to work consistently across kits, social media, merchandise and promotional materials.
Signal developed a modern brand identity centred around a stylised crusader’s helmet, with a hidden sword forming part of the knight’s face, adding a subtle hidden detail that rewards closer inspection.
Alongside the logo, Signal produced simple brand guidelines, social media templates and a complete suite of logo files, giving the club everything needed to present a consistent identity across every platform.
The new identity has been adopted across the club’s digital channels, merchandise and communications, helping establish a recognisable identity that will support the club for years to come.
Client testimonial:
Better than Manchester City’s!
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